Product template – Single

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This is the product short description. This is the first thing a consumer skims over when they land on the page. So, a good practice is to place the most impactful benefits and persuasive copy here.

Category:

Description

This is the long description.

The long description is the space to leverage everything you know about your target audience, using persuasive copy to pull them in and make a strong emotional and psychological connection. Despite the name, it doesn’t necessarily have to be long. Your product description only needs to be as long as it takes to sell your audience.

The upside is that you’ve got plenty of room to tell a story or dig in with sensory language to captivate the customer.

Take a look at this handy article from WooCommerce explaining more about the power of well written descriptions